Initiative Brand Guidelines
How to Use the Brand Guide
Our Initiative has established brand guidelines to ensure brand uniformity. When utilizing our logos, as well as our print or online resources or materials, please refer to these guidelines, so that together, we can continue to build a stronger, consistent brand presence.
Colors
These are our approved brand colors.
_1779378856.png)
_1779378858.png)
_1779378879.png)
Fonts
These are the fonts used within our brand assets.
Primary Font: OpenSans
- Backup: Calibri or Arial
- Download this font
Secondary Font: Roboto Slab
Logos
The Title I, Part A Capacity Building Initiative’s logo plays a key role in the Initiative’s visual identity. It should appear on all collateral, publications, digital media, and documents. It includes the logomark and Initiative name.
The below logos are approved for reproduction and use.
Size Requirements: To maintain legibility, the Initiative logo should always appear at a width of at least 1/2-inch for print or 38 pixels for digital. Any time the logo appears at 75 pixels or larger, the full name Statewide ESSA Title I Part A Capacity Building Initiative must be included within the logo. When scaled smaller, the logo should appear with the logomark only.
Primary Logo
Grayscale Logo
Grayscale version for black-and-white materials.
All-white Logo
All-white version for use against black, dark, or busy backgrounds.
Logomark Only
Logomark only versions (color, white, and grayscale) when width is less than 75 pixels.
Logo File Formats
These are our approved file formats for print and digital use.
JPEG
Use it for: Web
A JPG logo file is suitable for use in situations where smaller file sizes are prioritized and high-resolution scaling isn't required. This format is ideal for web use, such as on websites, email signatures, or social media, where faster loading times are needed.
PNG
Use it for: Web
A PNG logo file is ideal for digital use, particularly when you need a transparent background. PNG files retain detail and clarity without quality loss, making them perfect for use on websites, social media, presentations, and digital documents.